brand creation & development.
build a brand people recognise, trust, and choose
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Your brand is more than a logo — it’s how people perceive, experience, and remember your business. At PKA Marketing, we help brands stand out in crowded markets through clear strategy, distinctive identity, and consistent execution.
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Whether you’re launching something new or refreshing an existing brand, we create branding that connects emotionally, communicates value, and supports long-term growth.

our branding approach
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Great branding starts with insight, not aesthetics. We combine research, strategy, and creativity to build brands that are both meaningful and commercially effective.
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brand discovery & strategy​​​
We define the foundations of your brand by understanding your purpose, audience, and competitive landscape. This ensures your brand is positioned clearly and confidently.
Includes:
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Brand workshops & stakeholder interviews
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Audience & competitor research
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Brand positioning & value proposition
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Brand messaging framework
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Tone of voice definition​
brand identity design​
We translate strategy into a visual identity that is distinctive, flexible, and instantly recognisable across all touchpoints.
Includes:
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Logo design or refinement
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Colour palette & typography
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Visual style & graphic elements
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Iconography & imagery direction
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Accessibility & scalability considerations
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​Brand Guidelines
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consistency builds trust
We create clear, practical brand guidelines that empower your team and partners to use your brand correctly and confidently.
Includes:
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Logo usage rules
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Typography & colour standards
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Tone of voice guidance
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Digital & print applications
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Brand do’s and don’ts​
brand rollout & activation​
A brand only works if it’s implemented well. We help bring your brand to life across digital, marketing, and internal channels.
Includes:
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Website & digital alignment
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Marketing collateral
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Social media branding
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Campaign creative
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Internal brand launch support​
branding services we offer​
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Brand strategy & positioning
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Brand identity design
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Brand refresh & rebrands
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Naming & tagline development
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Tone of voice & messaging
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Brand guidelines & toolkits​
branding built for growth​
As a marketing agency, we design brands with performance in mind. Your brand isn’t just about looking good — it’s about driving recognition, loyalty, and results.
Our branding is:
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Strategically positioned to differentiate your business
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Designed to work across all marketing channels
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Scalable as your business grows
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Aligned with your commercial goals​