PKA PROPERTY MARKETING
ABOUT PKA
Peter Krelle Associates (PKA) is a Surrey based, multi-award winning property marketing agency which delivers outstanding results through detailed purchaser profiling and strategic campaign planning.
Headed by the former Managing Director of the UK's largest provider of property related services, PKA’s aim is to deliver a unique, complementary & supplementary service to our clients' core sales & marketing activities.
PKA is a Facebook Development Partner and is ranked 'Expert' in website design & build by one of the World's largest hosting providers.
Our use of Social Media is unique in the property sector and PKA has been awarded a Green Badge by KLEAR, the SM ratings agency, placing the company in the 'Top 7%' in Social Media influence Worldwide.
Our senior management team has overseen the sales and marketing of in excess of 100,000 new build homes.
Below are just some of the services that PKA offers;
WEBSITES
A full design & build service covering;
- Corporate websites
- Development microsites
- Public consultation websites
- Ongoing website maintenance
- Update service
- SEO
- Mobile optimisation
- Coaching & training
EMAIL / DATABASE MARKETING
PKA design and deliver eye catching email campaigns for clients of all sizes and have a reputation for generating unrivalled click through rates.
All PKA emails are designed and produced considering all aspects of a detailed buyer / customer analysis with key messages delivered within carefully scripted text, supported by images that carry those messages further and represent or relate to the target audience in mind. Most importantly, our email campaigns look superb on whatever device is used to receive the message and most have 'buttons' providing one click access to further information or to visit a development's website.
BRANDING
Let PKA create your public image.
Our services include;
- Corporate identity
- Development naming & branding
- Market research to ensure appeal
- Business cards, letterheads etc.
- Corporate re-launches
SALES LAUNCHES
PKA works with developers of all sizes when it comes to launching developments. Regardless of whether a client has a mixed tenure development of 600 units or a single detached home, we fully appreciate the importance of getting a launch 'right' and have an exceptional track record and reputation for delivering unrivalled results when given sufficient time to build demand.
Website build, brochure design and print, social media, sales hoarding design and creation of a sales suite or creation of an event sales venue all form part of a successful launch and PKA can deliver anything you may need to achieve your goals or aspirations.
PROFILING
An intrinsic part of any sales launch or event or general marketing campaign ;
- Detailed analysis of likely buyers
- Demographic profiling
- Geographic targeted campaigns with
- Strong calls to action
This, and more, to ensure our clients' product 'finds' the right buyers rather than relying on buyers' searching for product
RADIO ADVERTISING
PKA can script the perfect radio advertisement for your project and produce a high quality, broadcast ready recording using our multi-award winning voice over artist who offers a wide and varied accent base.
Our radio adverts are regularly heard on both local and national channels including LBC, Eagle Radio & Sunrise.
A few examples can be heard by clicking 'more' below.
VIDEO/PHOTO
Our video production & editing services include;
- Lifestyle / area videos
- Drone and development videos
- Development photography
- Testimonials
- Event filming & editing
- Model supply & lifestyle shoots
- Advert production, ideal for SM
CGI PRODUCTION
PKA can produce high quality CGIs for planning or for sales activities in a variety of styles, ideal to suit any project. We use a range of artists and examples of their work can be accessed by clicking 'more' below. The featured CGIs will hopefully give you a flavour of the range and versatility of PKA's partner sales visualisation services, ideal for websites, brochures, hoarding and all POS material.
Our sales CGIs services include graphic site plans, exterior representation, interior imagery and fly-throughs.
DESIGN
Multi-format design & print services include;
- Development brochures
- Corporate brochures
- Press adverts
- Leaflets
- Large format posters & banners
- Graphic hoarding covering
- Lightboxes & display material
ADVISORY SERVICES
If you require a heavy weight sales resource for a specific development launch, project or a short to medium term and don't want the hassle of recruiting and all that staff management involves, PKA can step in and provide a part or full week sales & marketing advisory / consultancy service to suit your needs. Charged on a daily rate and based on the level of experience of operative required, PKA is confident in being able to fulfill your needs.
SOCIAL
Our World ranked SM services include;
- Full FB & Twitter campaigns
- SM posting services
- Linkedin profile management
We are a Facebook development partner and PKA has circa 29K Twitter followers
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